2025年3月24日，上海 - 由西往东美酒公司（EMW）宣布，董事会任命Oscar Nagore为公司首席执行官，于4月生效。他将接替现任代理首席执行官廖智亨。廖智亨将重新担任EMW港澳地区总经理一职，全面负责香港与澳门市场。

Shanghai, 24 March 2025 – EMW Fine Wines (EMW) today announced that its Board of Directors has appointed Oscar Nagore, as Chief Executive Officer, effective in April. He succeeds Acting CEO, Jefferson Liu. Jefferson will resume his role as General Manager of EMW Hong Kong & Macau, fully focusing on these markets.

Cool Japan（CJF）首席运营官水越一吉表示：“我们非常高兴地欢迎Oscar成为EMW的新任首席执行官。他在中国市场拥有深厚的专业知识，在零售和餐饮渠道积累了丰富经验，具备久经考验的领导能力，这些因素使他成为理想人选，可以领导EMW翻开崭新篇章。董事会相信，他的远见和魄力将把EMW提升到新的高度，成为大中华区首屈一指的葡萄酒进口商。感谢他能加入这个激动人心的旅程。"

“我们还要感谢代理首席执行官廖智亨的出色领导，他具有前瞻性的努力重新定义了EMW的卓越。”

“CJF以及创始人爱德华和毕高汉、董事会将继续全力支持EMW领导团队成员在大中华区的持续成长和发展。我们很高兴能继续共同打造EMW的未来。”

对于此次任命，Oscar表示：“EMW是大中华区业内优质的进口商、经销商和品牌建设者，我很高兴能加入其中。”

“当下是一个关键时刻，虽然市场面临挑战，但我依然看到了巨大的机遇。我们将专注于加强合作伙伴关系，拓展新的收入来源，并对公司进行战略重塑；我们将增强团队能力、提高效率，持续提升客户服务；我们将灵活适应中国消费趋势，并继续巩固在大中华区市场的领导地位。”

Oscar出生于墨西哥，自2006年起常驻中国，曾就职于知名进口和经销公司，经营全球性品牌。得益于此，他对中国市场及其动态有着深刻了解。

"We are beyond excited to welcome Oscar as the new CEO of EMW. His deep expertise in the Chinese market, extensive experience across both retail and on-trade channels, and proven leadership capabilities make him the ideal person to lead EMW into its next chapter. The Board of Directors is confident that his vision and drive will elevate EMW to new heights as a premier wine distributor in Greater China. We're truly grateful to have him on board for this exciting journey."

"We also want to recognize the exceptional leadership of acting CEO Jefferson, whose forward-thinking efforts have redefined excellence at EMW."

"CJF as well as the founders Edouard and Gregory, Board of Directors, remain fully committed to supporting the leadership team members for EMW's continued growth and development in Greater China. We're excited to keep building the future of EMW together!" said Kazuyoshi Mizukoshi, COO of Cool Japan Fund Inc. (CJF).

On his appointment, Oscar said, "I'm thrilled to join EMW Fine Wines, a premium importer, distributor and brand builder in Greater China."

"This is a pivotal moment; while the market presents challenges, I see immense opportunities. We'll focus on strengthening partnerships, creating new revenue streams, and strategically reinventing ourselves. Empowering our team, enhancing efficiency, and elevating customer service will be essential. By being agile and adapting to Chinese consumer trends, we will solidify our market leadership in Greater China."

Born in Mexico City and based in China since 2006, Oscar has worked in distribution and import companies handling global brands. Through these experiences, he has developed a deep understanding of the Chinese market and its dynamics.

关于EMW / About EMW Fine Wines 

由西往东美酒公司作为大中华区业内领先的进口商、经销商和品牌建设者，专注于与来自16个国家的110多个全球知名葡萄酒产区内品质超群、家族传承的葡萄酒酒庄、清酒酒造和烈酒生产商合作。EMW拥有强大供销网络将美酒销往中国的160多个城市的各星级酒店集团、高端餐厅、精品零售店、线上网店、经销商和私人客户。自2011以来，EMW以其出色的专业性，连续13年被中国侍酒师葡萄酒挑战赛、橄榄中国和WINE100葡萄酒大赛评选为“中国最佳葡萄酒进口商”。

EMW is a leading importer, distributor, and brand builder in the Greater China market, working closely with more than 110 family-owned and premium wine estates, sake breweries, and craft spirit producers from 16 countries worldwide. EMW has an unequaled distribution network to top restaurants, hotels, wine shops, online VIP customers, and an exclusive network of distribution covering over 160 cities in China. EMW has been awarded "Best Wine Importer" for 13 consecutive years since 2011 by China Sommeliers Wine Challenge, Golden Prestige Awards and WINE100 Challenge.